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This Year’s Newest Edition: The Spring Fling Media & Influencer Preview Presented by Total Mom Inc

The Spring Fling Media & Influencer Preview was this year’s exciting addition to the Canadian Women Entrepreneur (CWE) Industry Gala! It brought together 120 media professionals and influencers for a perfectly sunny afternoon filled with fashion, beauty, lifestyle products, and springtime magic.

The room buzzed throughout the day with entrepreneurs, brands, media, and Canadian influencers merging their love of self-care, lifestyle, fashion, and beauty.

Shout out to our official Red Carpet correspondent Lisa Kisber for taking the time to stop by and interview our vendors and notable influencers to chat spring/summer trends and see what brands are showing off this season! #ootd #skincaretrends #beautymusthaves

Spring Fling Vendor Spotlight

Let’s take a look at the vendors involved:

Enya Mond's bags were beautiful. We're thrilled to feature Enya Mond as a vendor renowned for its exquisite craftsmanship and dedication to delivering unique, high-quality products. The bags were initially made for moms but continue to catch the eye of women drawn to them for their look and style.

Benefit Cosmetics Canada  wowed attendees with their fabulous Brow Bar, offering styling services. Guests experienced firsthand the transformative power of perfectly groomed brows. Benefit Cosmetics Canada proved once again why they are leaders in the beauty industry, providing top-notch products and services that leave everyone looking and feeling their best.

Hey Babe Cosmetics Inc's beauty haven & custom lipgloss bar. 

We are excited to spotlight Hey Babe Cosmetics, the innovative brand behind the custom lip gloss bar that has been a hit among beauty enthusiasts. Their personalized approach allows you to create the perfect shade and finish, ensuring that every gloss is uniquely you.

Roots  brought that classic Canadian cool to our event, showcasing their latest trends for Spring and Summer. Guests fell in love with their collection, realizing Roots offers much more than their iconic sweats. The stylish and versatile pieces left everyone impressed and eager to update their wardrobes.

Mosa’s phone booth was the talk of the event – because who doesn't love a good laugh while clearing out the bad vibes? The #clearthatshitcandle activation was more than funny memes and hot poses. In line with keeping spirits high, Mosa's #clearthatshitcandle was beautifully showcased, with a portion of the proceeds supporting youth entrepreneurship and sending kids to innovation camp. You can support their initiative by purchasing a candle here.

Rakuten demonstrated how to shop smart and save big with their innovative cashback and rewards program. Attendees were amazed at how easy it is to earn money back on everyday purchases, making Rakuten a must-have tool for savvy shoppers looking to maximize their savings.

Oxygen Botanicals showcased its groundbreaking oxygen-infused skincare—the first of its kind! Their innovative products harness the power of oxygen to rejuvenate and nourish the skin, offering a fresh and effective approach to skincare that left attendees excited and intrigued.

Get Baked Sweet Bar's delighted our guests with their irresistible array of sweet treats. Their booth was a visual and culinary feast featuring everything from decadent brownies to gourmet cookies. With every bite, it was clear that Get Baked Sweet Bar brings a perfect blend of creativity and flavour, making it a standout vendor at our event.

Flow brought their variety of flavours and all the good vibes, keeping guests refreshed and excited for the new variety box!

Sahajan Skincare showcased their latest innovations in Ayurvedic skincare, offering guests a glimpse into the natural and holistic approach that sets their products apart. Adding to the excitement, they had a henna tattoo artist on site, providing beautiful and intricate designs that celebrated the rich cultural heritage behind their brand.

And let's talk Oliver & Bonacini Catering: Between the hanging macaroons and charcuterie boards and beautiful juices and signature drinks, O&B brought it!

S Magazine brought the heat with summer-style inspo that had everyone dreaming of beach days and rooftop parties. And speaking of heat, the Track Ave Moon Swing was the Instagram hotspot of the day! Seriously, if you didn't get a pic on that swing, did you even attend?

Magnetic Staffing team brought the fun and energy to the Moon Spring experience for all of the attendees!

And let's not forget DJ Shane Elliot, who kept the beats flowing and the energy high. It wasn't just a networking event; it was a dance party with a side of business cards!

As the day wound down, attendees left with VIP bags that were practically bursting at the seams. Inside, a treasure trove of goodies from Aveda Canada, Morange Collection, Dean Davidson, Bushbalm, Love Good Fats, Rakuten, Rare Beauty, Organika Health, Sahajan Skincare, Tommee Tippee, Candy Can, SmartSweets, Oxygen Botanicals, and S Magazine. It was like everyone’s birthday all on the same day!

Champagne Walls GTA brought together the most perfect step and repeat and signature drink wall (because what's a celebration without some sparkle?).

Hand & Heart added floral flair with the most EPIC floral chandelier, Foot Traffic Now brought an incredible digital 3D cube, and Marquee Marc put the finishing touches on the decor including neon pop art, creating an atmosphere that was pure magic.

CONTEST ALERT: You can STILL ENTER our giveaways here. Total Mom Ultimate Giveaway in partnership with Cybex & Tommee Tippee! (Over $3,750+ prize pack!!) Enter [HERE].

The CWE Industry Gala Spring Fling wasn't just an event; it was a celebration and meetup of influential Toronto movers and shakers and the media!

Notable Media Attendees:

  • Cat Williams, Television Host

  • Veronica Chu, On-Air Makeup Expert

  • Meghan Yuri-Young, On-Air Lifestyle Expert

  • Tania Tonello, On-Air Fashion Expert

  • Vivian Kaye, On-Air Beauty Expert

  • Farnaz Mobasser, Digital Lead of Dolce Magazine

  • Taylor Kaye, Radio Host

  • Haley Dach, Fashion Editor, S/ and Sharp Magazine

  • Chloe Wilde, E-Talk Host

  • Ksenia Doratea, Writer, HOLR Magazine

  • Whitney Keunen, Producer/Host, BNN Bloomberg

  • Erin Hershberg, Writer, Toronto Life

  • Erica Commisso, Writer, Toronto Life

  • Cheryl Gushue, EIC, Beauty Hub Magazine

  • Murissa Barrington, Writer, Canadian Living

  • Victoria Kuglin, Senior Affiliates & News Editor, Daily Hive

  • Monica Ferguson, Writer, Food in Canada


  • Preview Session: Held from 12 to 4 p.m. on May 29th, this exclusive preview for influencers and media saw 120 attendees, resulting in significant brand exposure and a whopping 15M social media impressions.

  • An additional 350 guests had eyeballs on the vendors in the evening during the Business & Bottles champagne reception pre-gamer for the CWE Industry Gala.

  • You either loved the robot, or he freaked you out… either way, it's a vibe lol

Impressions: 24,255,969

Are you interested in attending the next one or want to get involved? We have exciting vendor and partner opportunities for 2025. Join us as a sponsor, vendor, activation partner, or VIP bag partner and be a part of the CWE reach and movement.

None of this magic would have been possible without our dream team behind the scenes, Anna & Brandon Sinclair from Sinclair Creative Agency for the conception and creative direction of the event, Tania Pollack Design transformed the space into a springtime wonderland, while Eventive Planning GTA ensured everything ran smoother than a well-oiled machine. NKPR made sure we their was an incredible lineup of attendees, and Sinclair Creative Agency Inc brought it all together with their organizational wizardry.

Let’s chat


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